Concept Overview
GAMES WORKSHOP DATA PAGE
Name: Games Workshop Retail, Inc
Contact: Real Estate Department
Corporate Address: 6211 E. Holmes Road, Memphis, TN 38141
Corporate Phone Number: 901.541.7500
Email: real.estate@games-workshop.com
Website: www.games-workshop.com
Business Description: Games Workshop is the world's leading manufacturer, distributor, and retailer of toy soldiers, model kits, and table top strategy games. Our company's stores are known as Hobby Centers and they not only sell the company's products, but also provide an environment where players, collectors, and enthusiasts gather to play our games, learn painting and modeling skills, and receive guidance from our knowledgeable and enthusiastic staff.
Tabletop Strategy Games: For the uninitiated, the concept of tabletop strategy games can be a little confusing. It is best to think of it like playing a game with the green army men (that you've now painted to look like real soldiers) of your childhood on a nice model train table (with little buildings, hills, and trees) instead of in the sand box. This concept by no means covers all of the nuances of the Games Workshop hobby, but it's a good frame of reference from which to start.
Company History: Games Workshop began as a small chain of general games shops in London, England. In 1981, Games Workshop helped found Citadel Miniatures Limited, a manufacturer of metal miniatures. In short order, Games Workshop developed a set of table-top strategy rules for use with toy soldiers. This set of rules, called Warhammer, enabled players to recreate epic scale battles in miniature scale. In 1994, the company went public on the London Stock Exchange and a direct sales operation was developed in the United States. Alongside the distribution network focused on selling wholesale to third party retailers, Games Workshop launched a small chain of company-owned retail shops dedicated exclusively to its own products. Over the next 10 years, Games Workshop underwent a slow and steady expansion. Today, the chain totals 86 shops throughout North America and is part of a world-wide network of over 375 shops in premier locations. Now, Games Workshop is in the midst of a robust expansion of its US retail store chain.
Growth Plans: Games Workshop intends to open 100 corporately owned retail shops in the next 5 years, mainly concentrated in major metropolitan areas of the United States and Canada.
Competition: There is no other retailer that competes directly with Games Workshop. However, as a distributor, we are mindful of not encroaching upon our third party retailers.
